Guide
Automate competitor research
Design a fixed competitor brief, validate it once, then schedule ResearchAO so monitoring stays comparable over time.
Author: ResearchAO Editorial · Published 2026-06-20 · Updated 2026-08-02
Start with a fixed brief
Automation fails when the question changes every week. Write a brief that names competitors, geographies, and the questions you always want answered — launches, pricing page themes, messaging shifts, hiring pages, or content strategies.
Validate manually first
Run the brief once in the web app at Standard or Deep effort. Check that sources look relevant and the structure matches how your team reviews updates. Refine wording before you schedule.
Promote to a schedule
Use scheduled research — weekly is a common default for competitor watches; monthly for slower categories. Keep effort and prompt text stable so reports remain comparable.
Delivery
- Review completed runs in the app
- Use notifications when a schedule finishes
- Optionally wire webhooks via the Deep Research API
Related
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